What is the difference between matte and glossy paint?

Matte paint has a flat, non-reflective finish that absorbs light rather than bouncing it back. This makes it effective at hiding surface imperfections — uneven plaster, minor cracks, or textural variations — since no sheen draws the eye to them. Matte is the most common choice for ceilings and bedroom walls where a calm, even look is the priority. Glossy paint reflects light strongly, producing a bright and durable surface that is easy to wipe clean. It is best suited for surfaces that receive frequent contact: doors, window frames, skirting boards, and furniture. The tradeoff is that high gloss amplifies every imperfection underneath, so surface preparation must be thorough before application. Between these two, flat and semi-gloss offer intermediate options — more washable than matte, less revealing of flaws than full gloss — making them practical for kitchens, bathrooms, and children's rooms.