Asir is unlike anywhere else in Saudi Arabia — a region of terraced mountain villages, cool mist-shrouded peaks, and an artistic tradition that sets it apart. Highland Abha sits above 2,200 metres, where summer temperatures rarely exceed 25°C and winter fog and rain are regular occurrences. This moisture-rich mountain climate is the most demanding test for paint adhesion and mould resistance in the Kingdom. Asir is also home to a celebrated decorative tradition: polychrome geometric patterns painted on façades by local women artists, a living practice with global recognition. Time Paints showrooms in the region carry moisture-resistant formulations alongside a wide colour palette suited to this vibrant aesthetic.