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# What causes paint to fade so fast in hot, sunny climates? | Time Paints

Ultraviolet light breaks down both the pigments that give paint its color and the binder that holds them to the wall. Under the intense sun of Saudi Arabia and the wider region, a low-quality paint with light-sensitive pigments can pale within a single summer, while a paint made with UV-stable pigments and a tough binder resists it.

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