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title: "Which exterior wall colors fade the fastest? | Frequently Asked Questions | Time Paints"
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# Which exterior wall colors fade the fastest? | Time Paints

Reds, oranges, and deep blues fade fastest, because their pigments are more vulnerable to UV. Whites and earth tones built on inorganic pigments hold their color far longer. If you want a dark or bright facade, choose a product with UV-stable pigments and check its published durability data first.

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