---
title: "NCS S 3040-R40B | Colors | Time Paints"
description: "Because its purple quality communicates immense creativity and deliberate design intent, the tonal depth of NCS S 3040-R40B makes it a highly effective and sophisticated feature color."
keywords: "NCS S 3040-R40B paint color, NCS S 3040-R40B color, #a06391 paint, Purple wall paint, Purple paint color, Purple interior paint, neutral Purple paint, medium Purple color, Purple paint for bedroom, Purple paint for living room, interior Purple paint color, NCS S 3040-R40B paint code, NCS S 3040-R40B paint, medium Purple wall color, red undertone Purple, Purple paint combinations, best Purple paint colors, Purple color palette, Purple color scheme, NCS S 3040-R40B color catalog, NCS S 3040-R40B, Wild Berry, Vintage Pink, PURPLE TWIST, Grandeur Plum, Pink Raspberry"
url: "https://www.timepaints.com/en/colors/color-NCS_S_3040-R40B"
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language: "en"
site_name: "Timepaints-Website"
og_type: "website"
---

# NCS S 3040-R40B — `#a06391` —  Color Preview  | Time Paints

![NCS S 3040-R40B](https://www.timepaints.com/en/colors/image-NCS%20S%203040-R40B)

Because its purple quality communicates immense creativity and deliberate design intent, the tonal depth of NCS S 3040-R40B makes it a highly effective and sophisticated feature color.

##  Color Harmonies 
###  Monochromatic 
-  [NCS S 5040-R40B](https://www.timepaints.com/en/colors/color-NCS_S_5040-R40B)  — `#5f214d`  -  [NCS S 3040-R50B](https://www.timepaints.com/en/colors/color-NCS_S_3040-R50B)  — `#976a9c`  -  [NCS S 1040-R40B](https://www.timepaints.com/en/colors/color-NCS_S_1040-R40B)  — `#d79fca`  
###  Complementary 
-  [NCS S 3040-G40Y](https://www.timepaints.com/en/colors/color-NCS_S_3040-G40Y)  — `#859b59`  -  [NCS S 3030-G50Y](https://www.timepaints.com/en/colors/color-NCS_S_3030-G50Y)  — `#99a36b`  -  [NCS S 3030-G60Y](https://www.timepaints.com/en/colors/color-NCS_S_3030-G60Y)  — `#9da166`  
###  Analogous 
-  [NCS S 3040-R10B](https://www.timepaints.com/en/colors/color-NCS_S_3040-R10B)  — `#ae5f6a`  -  [NCS S 3040-R20B](https://www.timepaints.com/en/colors/color-NCS_S_3040-R20B)  — `#ad5e74`  -  [NCS S 3040-R60B](https://www.timepaints.com/en/colors/color-NCS_S_3040-R60B)  — `#7e6ca4`  
###  Split Complementary 
-  [NCS S 3030-G70Y](https://www.timepaints.com/en/colors/color-NCS_S_3030-G70Y)  — `#a4a364`  -  [NCS S 3040-G30Y](https://www.timepaints.com/en/colors/color-NCS_S_3040-G30Y)  — `#71995d`  -  [NCS S 3030-G80Y](https://www.timepaints.com/en/colors/color-NCS_S_3030-G80Y)  — `#aca161`  



##  Common Questions About This Color 
### How does the NCS S 3040-R40B shade appear in different lighting?

Because its purple quality communicates immense creativity and deliberate design intent, the tonal depth of NCS S 3040-R40B makes it a highly effective and sophisticated feature color.

### What rooms work best with NCS S 3040-R40B paint?

Providing distinct spatial definition without causing visual fragmentation, NCS S 3040-R40B is an incredibly effective tool for zoning large, open-plan architectural spaces.
Carrying an unmistakable air of authority and permanence, NCS S 3040-R40B is highly favored for premium commercial interiors, such as luxury hotel lobbies and executive suites.

### How does NCS S 3040-R40B paint affect the ambiance of a space?

Proving particularly effective in creative studios, ateliers, and private spaces, NCS S 3040-R40B actively stimulates the imagination and deeply supports introspection.

### What is the best color scheme to pair with NCS S 3040-R40B?

To achieve a deeply rich, layered interior scheme, confidently combine NCS S 3040-R40B with heavy burgundy accents and warm-white bespoke joinery.
Thriving in spaces rich with texture, red-based colors like NCS S 3040-R40B perform exceptionally well alongside raw masonry, warm amber glass, and rustic timber.

### What surface preparation is needed before applying NCS S 3040-R40B?

Because mid-tones are highly susceptible to metamerism (color shifting under artificial light), viewing a painted sample of NCS S 3040-R40B in the room at night is essential.
Always allow each coat of NCS S 3040-R40B to cure completely before assessing its true coverage and depth, as wet paint consistently reads much darker than the final, dried result.


##  Alternative Names 
Wild Berry, Vintage Pink, PURPLE TWIST, Grandeur Plum, Pink Raspberry


##  Discover More Colors 
- [NCS S 6030-R60B](https://www.timepaints.com/en/colors/color-NCS%20S%206030-R60B) — `#392e5a`
- [GR-0324](https://www.timepaints.com/en/colors/color-GR-0324) — `#D8E7CF`
- [NCS S 1020-B](https://www.timepaints.com/en/colors/color-NCS%20S%201020-B) — `#adcfdc`
- [BL-0346](https://www.timepaints.com/en/colors/color-BL-0346) — `#AFC9D0`
- [N-1063](https://www.timepaints.com/en/colors/color-N-1063) — `#ffd28e`
- [YL-0412](https://www.timepaints.com/en/colors/color-YL-0412) — `#91867D`
- [B-2162](https://www.timepaints.com/en/colors/color-B-2162) — `#f69854`
- [YG-0241](https://www.timepaints.com/en/colors/color-YG-0241) — `#D9D0B2`
- [NCS S 0540-G10Y](https://www.timepaints.com/en/colors/color-NCS%20S%200540-G10Y) — `#9adea8`
- [B-2143](https://www.timepaints.com/en/colors/color-B-2143) — `#ecdfad`
- [GR-0040](https://www.timepaints.com/en/colors/color-GR-0040) — `#00716F`
- [YL-0346](https://www.timepaints.com/en/colors/color-YL-0346) — `#CCC4B4`
- [NCS S 1020-Y50R](https://www.timepaints.com/en/colors/color-NCS%20S%201020-Y50R) — `#f4c19f`

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